Birth Date 1959 Jan-26
To see some samples of my work log on:
http://www.arizonajets.com/mydemo
WORK HISTORY
Oct 2004-today
Arizona Jets
Creative Director
Tucson Az.
Web Designer and administrator for several domains
Video Producer. Digital animator and Post Production for several customers in the consulting areas.
Graphic design solutions for several companies.
Radio Control model airplanes professional builder, designer and retailer.
Oct 2004 – Jul 2006
Image producer
TV de Culiacan S.A. de C.V. Televisa
Responsibilities:
Design and concept of the visual image of the station
Producer of promos for local programming and station IDs.
Advisor of the Direction and the General Manager on the marketing and visual concept areas.
Aug 1999 – Sept 2004
Senior Image and Marketing Manager
TV de Culiacan S.A. de C.V. Televisa
Responsibilities:
Administration and negotiation of advertising and marketing contracts
Develop marketing ideas
New products concept development
Talent hunter and trainer
Research and training in new production techniques.
Lead Graphic Designer
Design advertising materials
Develop website design and concept.
Design and concept of the visual image of the station
Producer of the local programming promos and station IDs.
Achievements:
• Introduced to the non linear editing systems
• Improved user confidence to digital television
• Increase audience levels 6% and brand penetration
Jan 1993 – Aug 1999
Franchise Director. Marketing vice president,
La Fabula Pizza-Double Pizza de Mexico
Administration and negotiation of advertising and marketing contracts
Administration and negotiation of franchise contracts
Franchise system integration
Develop marketing ideas
Lead Graphic Designer
Design advertising materials
Business layout design
Commercial image design
Achievements:
• Research into product applications and new markets
• Advertising and promotion of goods
• Negotiation and completion of franchises
• Introduced to delivery distribution strategies
May 1986 – Dec 1992
President, Advertising manager.
Laser Pro Marketing and Advertising Bureau
Responsibilities:
Account manager
Creative director
Develop marketing ideas
Lead Graphic Designer
Design advertising concepts
Television producer
General Manager
Achievements:
· National Television best campaign prize 1989
· 2nd prize best press design campaign 1989
· Member of the board of the State Advertising Association.
· Advertising and promotion budget operation for several companies
· Introduce to desktop publishing to the local graphics industry.
· Introduced in the local market to computer generated digital video effects.
Apr 1981-Apr 1986
Account Executive, Television Producer.
TV de Culiacan SA. de C.V. Televisa
Culiacan Sinaloa Mexico
Responsibilities:
Advertising account executive
Television producer
Sales person
Achievements:
• Top sales record
Jan 1980-Apr 1981
Manager trainee, Food Manager
EDUCATION
Aug 1977 - May 1980
ITESM Tecnologico de Monterrey
Monterrey NL, Lago Guadalupe, Edo de Mex.
Business Graduate
SKILLS AND QUALITIES
SOFTWARE on PC and Mac
- Adobe After Effects
- Adobe Premier Pro
- Abode Photoshop
- Adobe Illustrator
- Adobe Golive
- Adobe Audition
- DVD Workshop
- Macromedia Flash
- Swish Flash animation.
- Corel Draw
- PageMaker
- Microsoft Office
- Microsoft Access
- Microsoft PowerPoint
Although I specialize in marketing, administration and digital media, the mix with my artistic and computer graphics experience background has given me a broader outlook into other aspects of the practical and logical advertising design. It has exposed me to the world of advertising at all levels, from storyboarding and copy-writing to the visual concept or the design production and post production, and to evaluate and interact with the feedback of the results. I have 25 years in this business, 18 of them learning and working with computer graphics for any media, print, web and broadcast as operator, designer and director.
REFERENCES
Available on request.